If you’re really committed to making your online business work, and want to do everything possible to take your business to the next level and increase the incoming cashflow in your business….
…..optimizing your social media campaigns should be right at the top of your to-do list.
Social media is much more than a branding tool. If done right, it can help you reach a wide portion of the audience, get you more visibility, get more clicks and bring in a massive tidal wave of targeted traffic.
And the key word there is ‘if’.
Find out how you can pack a punch with your social campaign, get people excited to receive updates from you and get more ‘clicks’.
Photos rank faster and show up higher in people’s feeds on facebook. And they’re proven to bump up the response on twitter by as much as 108%.
Plus, they rank higher in search engines.
But you don’t just go willy-nilly and start throwing pictures together.
Facebook has gotten stringent with its photo policy and you’ll be quickly weeded out if you try to game the system. The answer is to use the most relevant ones to the message that you’re trying to convey. It doesn’t have to be anything fancy, simple pictures work too, but the pre-requisite is relevancy to your message.
If you’re in a ‘how-to’ type of niche, infographics work wonders. Show them how-to do something, lay out the steps in a graphical format. If you’re promoting a new blog post on your blog, simply post a relevant image…something that invokes an emotional response within the reader.
Huffinton Post’s feeds are the best in this regard. I’m pretty much sure to see a couple of their posts in my news feed every time I log in. And all they do is promote their blog on their main website.
Bottom line: Pictures work.
Because pictures convey the overall message quickly and makes sharing easy. Start using pictures in your social strategy and you’ll see an increase in links and shares.
Write For Your Audience
This goes without saying, but use the language that your audience understands. Which means use language that makes your message geared towards your target market and eliminates everybody else.
So, if you’re writing about ‘tailgating’ or your target market is 25-35 year olds in the dating scene, using plain business language with vanilla words isn’t the best idea.
Use slang, cool words and lots of clichés and your audience will love you for it. Appear plain and boring and you’ll blend into the background into some unreachable corner of the web.
But, if you’re giving writing advice to retired professionals who want to write a novel or a memoir about their lives, then going down this route would alienate your readers and probably piss them off too. Talking the same way someone does builds deep rapport with the person you’re talking to. When they see your message in the same tone/words that they talk to in their head, they go like, “Hey, this guy/gal gets me.’
Right where you want to be.
The lesson is to understand the demographic, the lingua franca of the niche that you’re in and gear your message towards your ‘ideal prospect’. Once you do this, you’ll seem like an insider, connect with your reader and they’ll be more inclined to buying from you.
Posting frequency is perhaps one of the biggest areas that most business owners screw often.
Post too often and you become a guy who keeps on talking and people learn to ‘tune out’ and post too infrequently and you risk people forgetting who you are.
Somewhere between being a social media junkie and going cold turkey is the sweetspot where magic happens….more likes, more shares and more comments.
And you can only find this sweetspot by testing out and see what works for your audience.
It’s different for different platforms. On facebook, you can post every other day while on twitter you can get away with posting multiple times a day.
Find out what your audience appreciates. The only way to find out is test. But the thing to keep in mind is not to sacrifice quality for frequency. Keep the information relevant and post only when you have something good to say.
Social media has its own rhythm. Figure that out and tailor your posting frequency around that rhythm.
Ethically bribe them
Don’t just ask them to click, give them a good enough reason. Ethically bribe them. Offer some incentive.
Tickle their greed glands by offering something free.
It could be a lead magnet that you may be promoting to build your list. Or it might simply be an information oriented post as a way to promote a new blog post on your blog.
Tell them they’ll get it or what they’ll learn in there. Make it concrete. The best strategy is to offer some teaser information and then present your link in the end as a way to read more about it.
You can give out the most interesting or intriguing piece of information that hooks the reader…and then offer the link.
Use Some Copywriting Skills
This is where some copywriting knowledge comes in handy.
Use action verbs, making your message benefit oriented and geared towards answering the question that goes on in every one of your prospect’s head, ‘What’s in it for me?”
Your copy will pack raw power once you ingrain some copywriting principles and understand how to condense a big message into a few short words. If you don’t know anything about copywriting, don’t sweat it. You don’t need it, it’s an advanced tool to take it all to the next level.
Simply writing your message will also get you results.
The best thing that you can do is to have a copywriter in your team. Someone who understands the forgotten craft of ‘direct response marketing’ and knows how to make it work in a wide variety of media.
But if you don’t have one or can’t afford one, take a look at how the leaders in your niche do their marketing. Or better yet, read a book about copywriting….
….most of them absolutely suck, but you’ll learn the basic information that you need to get up and running.
And then, practice, practice and more practice.
Tell People What To Do
In other words, have a strong call to action.
As a general marketing rule, the more you have to get people to do something, the less likely they are to do it.
Your goal should be to make the process as simple as possible and eliminate any roadblocks. The less they have to think about what action to take, the better your conversions would be.
Let them know what you want them to do and eliminate one step (thinking) out of the equation.
Even if the next action to take is pretty darn obvious, spell it out….say what you want them to do. ‘Click here’, ‘Enter your e-mail’, ‘find out more’.
Having a call to action is where it all comes together. Miss it and people will simply read the content and ‘bounce’, something you want to minimize. Make it easier for your readers to take the path of least resistance.
Don’t Get De-Railed
– It’s important to not stray away from the theme of messages you usually communicate. While it can be okay to share a little bit of personal information at times, to help you bond with your readers, but you’ll shoot yourself in the foot if you over do it.
You’re doing social marketing not posting on a personal blog. People don’t care about what your dog had for breakfast, or where you.
It’s easier to get carried away considering the instant rush of likes, shares and tweets that you can get from social media. Don’t fly off on a tangent and stay on your path.
Make another account for posting personal stuff if you feel the need, or better yet, start a blog.
Just using these 7 tips will greatly improve the response that you get from social media. And this would translate into more opt-ins, higher blog readership, more engagement on social media and consequently more money.
Can’t argue with that.
Incorporate these strategies into your social strategy and you’ll reach a wider segment of the market and see an increase in the response….and it will all reflect in those analytics numbers.
– And oh, if I missed something, make sure to let me know in the comments section. I read every comment. No kidding. Give me a shout out. What are ya waiting for?